Maxim Zhestkov
ТРАНСФОР
МАЦИЯ
art project
THE TRANSFORMATION!
Maxim
Zhestkov
art project
THE TRANSFORMATION!
Making Of
Technological innovation, impacting developments in business and art, is providing a new format for artistic collaboration — the TRANSFORMATION! project being an outstanding example of a ground-breaking approach in which a major technology company is acting as the initiator and co-author of a work of art.

Maxim Zhestkov
In the midst of its complete and integral global transformation, Gazprom Neft has invited Russian media artist Maxim Zhestkov to work with the company in finding expressive and eloquent ways to articulate the changes taking place.
Gazprom Neft’s stand at the 2019 St Petersburg International Economic Forum will be a blank canvas for a digital picture that literally "draws itself", with media works coming to life on a specially designed radial screen, it’s shape reflecting the unearthly shape of the Möbius strip — that symbol of constant change.
Möbius strip
This modern artist works, at least in part, as an engineer and — helped by Big Data analytics, the use of geological models, technological systems, and the laws of geometry and physics — creates a special micro-world. In a pre-programmed environment, billions of particles undergo a never-ending cycle of constant transformation, with the viewer coming face-to-face not with a final, static result, but an exciting and complex transformation process.
Famous worldwide for his work with corporations including Microsoft, Adidas, Samsung, Google and PlayStation, Zhestkov, together with Gazprom Neft, is testing the boundaries of digital art, creating digital metaphors for the technologies the company uses every day. Using the language of media art — a language currently developing right before our very eyes — the TRANSFORMATION! project becomes the emotional embodiment of the processes taking place within the company.